Welcome to Holy Chic – a blog born from my passion for fashion!


I’m Denise Brophy and in my 21st year I’ve decided to grab life with both hands and do the things that I’ve wanted to do for so long, one of those being a little fashion blog. Right now, I’m in my final year of studies for a BSc in Retail Management in the Waterford Institute of Technology while working with one of the trendiest high street retailers, New Look.



Since a very young age I have loved fashion and beauty and would torment my mam to let me dress up in her room or teach me how to sketch fashion designs like she did. I always knew style would be a huge part of my life and since 2010 I’ve worked in fashion retailing. This included setting up a sparkling designer dress hire service known as Glitterati Boutique in 2012, making me one of Ireland’s Youngest Entrepreneurs that year at just 17 years old. Following that venture, I joined high street retailer New Look in 2013 and absolutely loved my time there as a sales assistant and visual merchandiser!

I was part of the team for 2 years before transitioning to La Crème Boutique. My role as a personal stylist with one of Ireland’s most coveted Mother of the Bride & Groom specialists gave me the chance to really develop me styling skills and I was able to help women of different shapes, colourings and styles find the perfect outfit for their son or daughters big day! However, I’m a high street girl at heart and get such a buzz from working in a fast paced retail environment so in 2016 I made the move back to New Look where I now work in conjunction with my studies. It’s a hectic life but I wouldn’t have it any other way 😁

Holy Chic is born from a genuine passion so I’m looking forward to sharing my styling experience with you all and having a lot of fun along the way! This is my style, my interpretation of what fashion is, what influences me and it’s where my heart lies, so if you like it; great, I want to share this journey with you! And if you don’t like it, that’s perfectly fine, I won’t lose sleep 😉

You can follow my little updates on my social media pages too, through Facebook, TwitterInstagram and Snapchat or drop an email to [email protected]



1 Comment

  1. December 21, 2015 / 8:37 pm

    Good luck x

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