Benefit Cosmetics are renowned for their quirky packaging and quality make up products. When you think about brows, I bet a lot of you will immediately think of Benefit and their blushes and bronzers are absolutely iconic. Their latest release joins their new, rebranded family of concealers which you can read more about below. I received a press drop including the 4 fab products recently and have been trying them out this week. Introducing the new look Boi-ing Family!
Boi-ing Airbrush Concealer
This brand new Benefit concealer blurs, smooths and conceals the under eye area. It’s practically photoshop in a pot as it covers fine lines, imperfections and dark circles all in one. This waterproof concealer is of sheer to medium coverage and is super creamy. I have been applying it with my ring finger to warm up the product. This means that it blends seamlessly and doesn’t crease or crack. Like all of the Benefit concealers, it is available in 3 shades so there’s one to suit almost everyone. The concealers pictured are all in Shade 2.
Boi-ing Brightening Concealer
Alongside the new release, Benefit have also rebranded their bestselling concealers so now they all belong in one collective Boi-ing family. The concealer formerly known as Erase Paste has been renamed as the Brightening Concealer. It does exactly what it says on the tin too. If you feel your eyes are tired and dull, this full coverage concealer will hide it all. It contains brightening melon undertones which will counteract the darkness. A little dab of this will perk up tired eyes in an instant. With 3 shades to choose from, you’ll find the Brightening Concealer at Benefit counters now.
Boi-ing Hydrating Concealer
Looks are completely deceiving when it comes to this nifty little concealer. The Hydrating Concealer is possibly my favourite of the four already! It’s a sheer to medium coverage and really does hydrate dry undereyes. The concealer is enriched with Vitamin E and Apple Seed extract and just one swipe under the eyes will smooth fine lines and hide dark shadows. As it is the most moisturising concealer, I set it using a mini beauty sponge and some translucent powder but for a dewy finish, you can leave it as it is – super hydrating! This is the same formula as Fake Up so if you were a fan of that, you’ll look for the Boi-ing Hydrating Concealer from now on.
Boi-ing Industrial Strength Concealer
The original Boi-ing concealer has been repackaged as the Industrial Strength Concealer to cover absolutely any blemish – you name it, Boi-ing hides it! This full coverage product covers dark circles, blemishes and discolourations so it’s a must-have in any make up bag. Start by dabbing a little bit of the product on the area you want to conceal and add more if needed; as it’s full coverage, a little goes a long way so you don’t want to go in with too much product initially. It’s easier to add more, than blend too much product.
All of the Boi-ing concealers are available in 3 shades and retail for €24 at Benefit counters nationwide or online at benefitcosmetics.com. Thanks so much to Kate and the Benebabes for sending me the new products to try out also.
As ye know by now, I’m a big Benefit fan – I honestly do think that their cosmetics are brilliant quality and do exactly what they say they will do. Which Boi-ing concealer is your favourite, or are you yet to be converted? I’d love to hear – you can comment below or get me on Facebook, Snapchat and Instagram.