Hi dollies – so last week was just incredibly hectic, I don’t know how I made it but I DID! 😂 In the middle of my first week back to college I was invited to Benefit Cosmetic’s first press event of 2017! So off I went on Wednesday evening to the stunning setting of the Morrison Hotel on the quay in Dublin City Centre.
I was greeted by Kate Kelly who is Benefit Ireland’s Digital Co-Ordinator and of course you will all know her from her blog Pure Irish Sugar which I looove 😍 Inside everyone was treated to yummy cocktails and finger food, lip shaped cookies and some cheeky entertainment in the form of topless waiters 😂 I was so glad to have the chance to catch up with Sinead from Sinead De Blogger. Oh my God girls, if you don’t follow her, you need to!! She’s the loveliest, most genuine, stunning lady I’ve ever met ❤️ The reason that some of Ireland’s biggest bloggers and influencers were all gathered together was for the launch of two brand new Benefit products. The invite mentioned A Bigger, Sexier Pair so I was trying to figure out what could be the new line?
Mark Rogers, Benefit’s PR Manager, took to the stage of his fabulous game show set in his, extremely apt, sparkly blazer to entertain us with some really fun little games. He paired Ellen Jones from Waxperts with James Butler for a Mr. and Mrs. style game where they had to answer questions about each other, with an overnight getaway as the prize up for grabs! Next, Grace from Faces By Grace teamed up with Ali Ryan, creator of Goss.ie to go head to head with Lisa from Just Jordan and Niamh whose blog is Behind The Braids. There were a series of topical questions that the teams had to buzz in to answer to win another brilliant prize so that was a great bit of fun before the Big Reveal!
Double The Lip
The first of Benefit’s new products are the They’re Real! Double the Lip collection. This lip product gives you fuller, more defined lips in an instant. It combines a lipstick and lipliner in one teardrop shaped product. It’s so handy to have the liner and lipstick as one and all of the colours have been expertly matched so you get a gorgeous ombre effect in one swipe.
There are 8 shades in the collection, everything ranging from softer nude tones to really strong, statement lip colours! They are genuinely so easy to use, you couldn’t make a single mistake with them. I was kindly gifted the Double the Lip collection as I was leaving and have used some of the shades during the week. They’re really gentle on the lips, mine didn’t feel dry at all after using them and the colour pay off was exceptionally good too. Over the weekend I wore Revved Up Red to work and only needed to reapply once in 7 hours 👌🏼
Duo Shadow Blender
So Benefit say ‘a good pair beats everything’ and what would make a great pairing with amazing lips other than a sultry smokey eye?! That’s exactly what Benefit have done as their second product to launch was the They’re Real! Duo Shadow Blender. This product will be a God send for anyone that is less than confident when it comes to doing their eye make up. I know that a smokey eye can be a look that some people find hard to achieve so this little palette does all the work for you!
Containing two perfectly matched shadows and a mini ShadowBlender to apply, you just need one swipe of this product, then blend, blend, blend on your eye lids and et viola! Bigger, sexier eyes just like that 👀 The applicator is like a mini beauty blender which sits comfortably in your crease so you can really smoke out the shadows.
Both products will be on Benefit counters from the 28th of January. The nearest one for us girlies here in Wexford is in Sam McCauleys Redmond Square. Alternatively you’ll find your nearest Benefit counter here. You can purchase directly from their website here or Cloud 10 Beauty also stock them. The Double the Lip products retail at €22 each, while the Duo Shadow Blenders are €26 each.
Honestly, I’m loving the lip liner and lipstick duo! I have no excuses for not experimenting with my choice of lip colour now, although I do love the Nude Scandal shade 😂🙊 Hey, old habits die hard, right?? 😜 Thanks again to Mark and Kate for inviting me and for hosting such a fun, enjoyable evening – I was delighted to have the chance to see Benefit’s brand new offerings and to share some time with people that I also follow and admire.